VISUAL TEXTURE

Try out some ideas to add visual texture

find images on google...... search "visual texture"

 

OR make your own images and photo them with a phone....

THEN

"place" them into illustrator and Clipping mask them... with words...

Change the "Opacity" mode to create effects....

More ideas/samples here @ http://www.digitalartsonline.co.uk/features/graphic-design/15-texture-tips/